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Sales Force Automation

Automatically tracking and recording activities ‘by’ the customer and ‘for’ the customer and automatically generating tasks for every contact based on their sales stage and all interactions.

FIRECRMSoftware™ SFA can ensure sales, marketing and support efforts are not duplicated, and a consistent message is communicated to customers decreasing risk of bad customer service while providing an audit trail (timeline) and facilitating proper follow up in a timely manner.

Sales Forecasting

With information about leads, pipeline and opportunities, all in FIRECRMSoftware™, a very accurate sales forecast is possible to give excellent insight in to sales forecasts.  And by adding in costs and time tracking (all the data in one system) allows for much better vision into resource use/costs allowing much better planning of all your resources.

Sales Analytics

FIRECRMSoftware™ as part of the FIREBusinessPlatform™ has an ability to combine and view data to see relationships and correlations from across the marketing, sales and support spectrum allowing insights to be drawn that few other systems can accomplish, and none at a similar investment point.

Marketing & Workflow Automation


Segments require different marketing tactics (Product, Price, Promotion and Place), Segments can be ‘self selected’ (age, gender, business type etc), but a very important part is identified based on actual performance and activities.

FIRECRMSoftware™ helps to identify the most engaged (profitable) segments, facilitating development of profiles which can be tested and refined. Insights can be automated with robust IF/THEN rules that change data and place contacts, leads or customers into the ‘right buckets’ ensuring products are presented in a way that best resonates.

Lead Scoring


Rank prospects with an ability to assign values to almost all aspects of contacts, leads and customers activity and interactions.  The resulting score can be useful to help to determine which contacts, leads and customers are more likely to engage or re-engage, in order of priority (but keep in mind Lead Score is just one aspect of segmentation in FIRECRMSoftware™).

Lead Scoring is one of the data points that help a business to customize a prospect’s experience based on his or her buying stage, interest level and greatly improves the quality and “readiness” of leads that are delivered to sales organizations for followup.  FIRECRMSoftware™ lead scores can be adjusted automatically down to the level form types to submitting individual forms. FIRECRMSoftware™ even decrements a score based on inactivity over time.


Lead Management

Lead Management

Generate leads through a variety of marketing campaigns / programs.  Align  outgoing marketing and the incoming responses to that marketing.   Set up processes for B2B and B2C strategies.  Create profitability through new customers, existing customers, and creating a market brand.  Create an ordered structure for managing volumes of business inquiries (leads) by shifting much of the manual workload to automation systems.  Seemingly simple the processes can be quite complex, with potential outcomes both good and bad. There is always the opportunity to handle interactions correctly or mishandle in a way that reduces or destroys its future potential value – FIRECRMSoftware™ lets you codify good process.

Pipeline Management

Set up multiple funnels as needed for complex/more costly products that require much nurturing and simple/less costly products that don’t, and understand your pipeline for each.  Also set up funnels to create a pipeline for other business relationships like vendors and partners.  This allows more than direct sales, but is a tool that is also usable by business development and with all the reporting capabilities Business Development can be planned and monitored from the Lead, Pipeline to Opportunity perspective like sales.

Opportunity Management

Maintaining data about sales and opportunities helps to identify an accurate sales pipeline and leads to sales forecasting. Set up funnels and IF/Then rules to support, track and manage the execution of a sales process to close more sales. Keep all important information in one place, easy to see and access. Over time optimize the sales process and improve win rates, Focus the work efforts on opportunities that matter the most. 

Customer Support

Customer Support

With multiple channels to disperse information and provide help FIRECRMSoftware™ as part of the FIREBusinessplatform™ is uniquely positioned to assist customers in making cost-effective and correct use of products (assistance in planning, installation, training, troubleshooting, maintenance, upgrading and even disposal of a product).  Customers can submit tickets that that create tasks for the support staff – and the support staff has access to video conferencing to answer questions one to one or one to many and can even utilize the marketing automation functionality to create helpful DRIP emails to help

People Management

Contact Management

Manage interactions with contacts, leads and customers. View all the history in one timeline to improve business relationships, customer retention and ultimately driving growth.

What makes FIRECRMSoftware™ unique is the approach taken to compile data from a range of different communication channels all managed from one login for one low investment, to facilitate learning more about target audiences and how to best cater to their needs.

And remember, FIRECRMSoftware™ manages more than just sales contacts – use it for Partners, VARS and Vendors !

Partner/Vendor Management

Many businesses understand the importance of partners, VARS and vendors in the growth strategy of their business. They can literally expand your business into new areas where you may not have the expertise and further extend your reach into your current bases.  While most businesses see the value of building funnels for sales, fewer do this for partners, VARS and vendors.  Campaigns could and should be set up to grow these resources too.   The powerful combination of features in FIREBusinessPlatform™ make it the tool of choice to market, sell and support these relationships.

Business Reporting & Robust Analytics


FIREBusienssPlatform™ provides a dashboard with configurable cards – set up multiple dashboards for anything that is important and easily switch between them, more cards added monthly – and yes, we are taking requests!

The cards show many aspects and details of Contacts, Campaigns, Meetings, and Tasks – to help you know what is working best.

Simply. Powerful.

Set it up. Push a button. Watch it work.

Its never been easier or more efficient to get work done.

Workflow and automation across ALL the modules – all the time.

Track all your marketing in one place


FIRE Business Platform will grow quickly through word-of-mouth and referrals. We want you to be a part of our success!! Join our Affiliate Program and help spread the word about FIRE Business Platform!


As an affiliate, you’ll earn a recurring commission of 15% over the lifetime of every customer that you refer. The program is absolutely free. There won’t be any binding contracts to sign.


4660 NE Belknap Court
Suite 101
Hillsboro OR 97124

(503) 506-5046