Why FIREBusinessPlatform™ for Marketing, Sales and support?

    • Start using faster – no integrations (no IT Dept or nephew).
    • Smaller investment needed for success – time & money.
    • Easier to use on a daily basis – one login/one UI for all modules.
    • Great Support – Weekly live group discussions – get ideas, help
    • Enterprises spend big $$$ to get & keep these products integrated.
    • An enterprise class solution on a small business investment.

    Your business… ON FIRE!

    Old Way . . .

    Multiple Products . . .

    Challenges Integrating multiple products:

    • Too complicated
    • Too expensive
    • To hard to use

    Which leads to:

    • Poor productivity
    • High cost
    • Complicated administration
    • Multiple views of the customer
    • Bad customer experience and NPS score
    • Multiple product dashboards and reporting
    • Difficult to scale business execution

    ON FIRE ! ! !

    With FIREBusinessPlatform™

    Challenges solved: “All-In-One” solution

    • Simplify the complexity
    • Reducing the cost
    • Easier to manage and use 

    Which leads to:

    • Increased productivity
    • Reduced cost
    • Easier administration
    • A single view of the customer
    • Good customer experience and NPS score
    • Holistic dashboards and reporting
    • Scaled business execution

    Why FIREBusinessPlatform™ and not “just integrated”?

    Why CRM?

    Manage interactions with current and potential customers, drive retention, sales growth and customer satisfaction.

    Why platform?

    Information from all aspects of interactions makes CRM more effective to get the most accurate picture of who you are dealing with and enable actions to be taken and adjusted.  Marketing campaigns and interactions (opened, viewed, clicked), what was purchased (or just viewed), meetings that have been attended, support requests submitted and the disposition of the issues – if not integrated this information must be gathered from multiple sources and if it cant be gathered easily, the value is lost. And perhaps even worse, inaccurate information from consolidating multiple sources of information.  Information is valuable and typically, the better the information, the more it costs – break that cycle with FBP.

    Why Marketing Automation?

    Reduce repetitive work, document processes for consistency for constant improvement and to remove errors.

    Why platform?

    Interactions with marketing campaigns should lead to even more valuable interactions and potentially, person to person interactions.  But unless the reports, pipelines etc are closely monitored, the opportunities can go away – they are time-sensitive.  Properly done, follow up tasks should be automatically created/assigned to ensure timely follow up and information other than just past campaign interactions should be actionable by the marketing automation, but all interactions including those from eCommerce and from support. And, ideally, not an integration that tends to be ‘one-direction’, keeping multiple disconnected repositories of contacts information.  You need complete reporting – Awareness to Lead, to Customer to Advocate – in ONE place – easy and actionable.

    Why eCommerce?

    Sell physical, digital and services products online, track sales and inventory 24/7.

    Why platform?

    CRM and Marketing Automation really have only one goal – to provide a framework to allow a business to gather and qualify leads.  Basically, to sell stuff. It stands to reason that the closer the data, the easier the transition.  That’s why most marketing automation and CRM integrates to eCommerce.  But the problem with integrations is that there are still multiple repositories of information. Which is the most up to date?  Which is the most accurate.  Its one thing to integrate two products, but when you start trying to integrate multiple products, it gets complex and likely expensive to do and even more expensive to keep it up to date.  And there is still the reporting issue.  Reports are still ‘product by product’.  So often there can be correlations of data that should be simple, but they become complex.

    Why Work Collaboration?

    Communication, notifications, tracked tasks and common calendar improves efficiency.

    Why platform?

    Often work is needed to set up campaigns and all the collateral necessary to run the campaign, not to mention the time spent reaching out and fulfillment of requests (demos, consultations, shipping products, and support).  Even with automation, the time can be substantial and should be tracked to see where time is really being spent (time is money).  Only with a platform connected to all the parts can information be determined and evaluated and then used to make thoughtful decisions..  Feedback loops are another aspect of collaboration that is vital to an efficient business, there must be an ability to track feedback/comments against all record types: contacts, campaigns, tasks, landing pages and more – and yes, be notified of updates.


    The only solution with this combination of tools at this investment level.

    Not just integrated

    FIREBusinessPlatform™  is a purpose-built application sharing common components, not a group of ‘integrated applications’ each with its own UI’s, usability, data, and automation.  Even with the added cost/hassle of adding a single sign-on app (3rd party tool), still difficult.

    Other things ‘integrated apps’ cant do:

    Automation across products: information must be integrated into each app for ‘that apps’ automation to work on it – automation does not span products or specific use cases.

    Reporting across products:  Separate applications can only provide reporting for the data within its own database, so a single dashboard or reporting across products is impossible without yet another 3rd party application – and these tend to be very expensive and difficult to set up – only used by enterprise size organizations.

    Any Cross application use cases.

    Why Video Conferencing?

    The best tool to bridge distance and maintain clarity of message.

    Why a platform?

    Most stories told of how meeting requests are generated and tracked involves a lot of cutting and pasting names from multiple sources into the video conferencing tool.  Rarely is the information integrated or even tracked. And when one also looks at the return loop – who attended specific meetings and when – again, the data would be useful but is kept in separate systems – or a search of a calendar takes place.  Imagine clicking on ‘Meeting’ right from a contact record and seeing the complete history of the contact at the same time.

    Simply. Powerful.

    Set it up. Push a button. Watch it work.

    Its never been easier or more efficient to get work done.

    Workflow and automation across ALL the modules – all the time.

    Track all your marketing in one place

    FIREBusinessPlatform™ is forging the future of small business.

    Saving time, money and driving improved execution through a single integrated solution for your front office.

    Keep on the lookout for new features out soon.

    We respect your privacy and promise never to share or sell your contact information. See our privacy policy for more details.


    4660 NE Belknap Court
    Suite 101
    Hillsboro OR 97124

    (503) 506-5046