FIREMarketingautomation™
features
What do you need help with?
Campaign Management
Think more broadly with FIREMarketingAutomation™. Remember that campaigns are designed to reach PEOPLE and people can benefit any business in many ways. Think about groups other than typical customers. Expand your view. What about the partners, VARS and vendors needed to fill out a robust ecosystem and extend reach to grow business. What about once the sale is made? When a contact/lead becomes a customer? Campaigns can be set up to teach and provide info to help get the most out of products, making customers advocates, and ensuring the most value is derived from products. Customers are more likely to stick around when they get the most value from a product. Campaigns can be set up for virtually any communication goal – to virtually any target. FIREMarketingAutomation™ supports all these use cases with ability to configure many separate funnels and stages and advanced funnels and funnel rules. Simply. Powerful.
Website Marketing
Add links to landing pages/forms to your website and follow the results as part of a campaign or ongoing way to capture information. FIREMarketingAutomation works with all your current web assets.
Non Digital Marketing
Lets face it, often there are other aspects of campaigns that need to be tracked (time spent and costs accumulated). FIREMarketingAutomation can include non digital aspects in the ROI (CAC), supporting your manual marketing efforts.
Email Marketing
Market Better With FBP
Easily create beautiful personalized campaign emails. Built in GDPR compliant footer and contact collection methodology requiring validation built into all forms, multiple opt in/opt out, DKIM/DMARC wrapper, constant monitoring of email blacklists all lead to a system where its simple to creates a beautiful email – with no headaches. All the rules, connections and back end are automatic. NOTE: PURCHASED EMAIL LISTS ARE FORBIDDEN (see Terms and Conditions)
FIREWebEditor
Edit everything. Reusable and clone-able components and pages (landing and email), drag and drop make for a easy (and dare we say fun?) experience. Save your favorite designs and templates for future use. Create a consistent brand image.
Learn only one web editor for Campaign Emails, Auto-response Emails, and Landing Pages and Forms.
Autoresponse emails
When a subscriber submits any form the autoresponse emails are all completely customizable so they can maintain your company look and feel, and contain dynamic content (personalize “Hi Bob” Thanks for “___”).
As with all emails, they can be cloned to same time and they utilize the same set up building blocks, further helping to enforce your branding identity.
Opt Out Recovery
FIREMarketingAutomation™ has a novel approach subscribers opting in/out. We call it “Individual Opt in/out” and very few vendors do this yet. Accounts are provided with up to 20 opt in/out categories. Subscribers are opted in and when they are opt out are given opportunities to select which category to opt out from. It is recommended to name the categories with a frequency to help the subscriber make an informed decision.
Also provided is a simple way to bring opted out subscribers back through the integration with an email account. Select multiple users and send each a personalized message (using merge tags). Each email is individual and provides an opportunity (link) to opt in again if desired.
Valid Contacts & Delivery
Contacts: FIREMarketingAutomation™ employs the latest hidden CAPTCHA technology to foil spam bots – more advanced and effective than the hidden field (honeypot) technique. And to make sure if a human enters useless, invalid info no effort is wasted all emails addresses are automatically validated before the subscriber is created.
Delivery: FIREMarketingAutomation™ uses the latest DKIM, DMARC and SPF practices making the inbox the most likely place for all emails to end up. If Custom Domain Authentication is desired, there is help for a nominal fee. Additionally, in the footer of every campaign email sent there is a link “Add to Address Book”, leading to instruction page to add the email address to the address book.
GDPR Support
FIREMarketingAutomation provides GDPR Support. Opt outs can only be reversed by the subscriber. Platform users can export subscriber data should they receive a request to see what information is contained in the platform. Subscriber data can be deleted from the platform. by the user. But note that deleting subscriber data will make the analytics less accurate.
Funnels
A funnel is a set of steps a visitor goes through to complete a conversion. And while it would be nice to have a simple product that people just swoop in and buy, often visitors need to follow a path to product enlightenment.
This means that usually, you create campaigns that are targeted to the level of interest: awareness, interest, consideration, loyalty or advocacy. Each level requres a different conversion: give up their email, request info, request a demo or even buy the product, the best/most desired conversion outcome.
With configurable funnels and multiple funnels that can be put together from reusable components its easy to build out a strategy to engage, monitor and move people to the next level of interest. All leading to the desired outcome – a customer!
Lead Score
Rank prospects with an ability to assign values to almost all aspects of contacts, leads and customers activity and interactions. The resulting score can be useful to help to determine which contacts, leads and customers are more likely to engage or re-engage, in order of priority (but keep in mind Lead Score is just one aspect of segmentation in FIRECRMSoftware™).
Lead Scoring is one of the data points that help a business to customize a prospect’s experience based on his or her buying stage, interest level and greatly improves the quality and “readiness” of leads that are delivered to sales organizations for followup. FIRECRMSoftware™ lead scores can be adjusted automatically down to the level form types to submitting individual forms. FIRECRMSoftware™ even decrements a score based on inactivity over time.
Advanced Funnel Management
As described in “Funnels” your goal is to move visitors down the funnel from awareness to advocacy.
FIREMarketingAutomation employs a powerful form/activity based funnel advancement workflow that automatically removes subscribers from some campaigns and adds them to others so they are not overwhelmed by emails. The number of emails they receive is limited to only the right messages at the right time – based on advancement down the ‘interest funnel’.
Segmentation: Lead Score, Sales Cycle and Campaign Categories are all configurable and changed for contacts automatically with advanced workflow rules. In addition these rules allow tasks to be automatically created and assigned based on activities and interest level. The system generates tasks: ‘call now’, ‘set up demo or consultation’, send info (or they download) – all at the right time.
Dashboard & Analytics/Reporting
Campaign Analytics
The FIREBusinessPlatform™ analytics module is integral and centralized for all of the FIREBusinessPlatform™ capabilities. You can quickly track everything across all the modules. Marketing campaigns, landing page tests and product sales and all related to subscribers. It’s all in one reporting console that keeps all of the important business data right at your fingertips.
Lead Score
Rank prospects with an ability to assign values to almost all aspects of contacts, leads and customers activity and interactions. The resulting score can be useful to help to determine which contacts, leads and customers are more likely to engage or re-engage, in order of priority (but keep in mind Lead Score is just one aspect of segmentation in FIRECRMSoftware™).
Lead Scoring is one of the data points that help a business to customize a prospect’s experience based on his or her buying stage, interest level and greatly improves the quality and “readiness” of leads that are delivered to sales organizations for followup. FIRECRMSoftware™ lead scores can be adjusted automatically down to the level form types to submitting individual forms. FIRECRMSoftware™ even decrements a score based on inactivity over time.
Multivariate Testing
A/B testing is the practice of generating two or more different versions and then randomly sending visitors to the variations to test conversion success. With the data from an A/B test, you can optimize your landing page content and convert more sales.
Multivariate (A/B/C . . .) testing is built-in to the solution and easy to add to any email campaign and enables you to quickly setup and track tests on your content. Analytics shows which works better and in the near future even more insight will be added. Within the A/B groups which attributes of subscribers were correlated to the desired conversions in which versions. It is entirely possible that a certain group of subscribers within the A or B group are a better target market.
Reporting/Dashboards
FIREBusienssPlatform™ provides a dashboard with configurable cards – set up multiple dashboards for anything that is important and easily switch between them, more cards added monthly – and yes, we are taking requests!
The cards show many aspects and details of Contacts, Campaigns, Meetings, and Tasks – to help you know what is working best.
Integrated Data & Email Integration
FBP’s Integrated Data makes relationships between records simple and easy. Set it up quickly by easily importing and exporting data. Use your email from anywhere within the FIREBusinessPlatform™.
Landing Pages & Forms
FIREWebEditor
Edit EVERYTHING ! ! ! Reusable and clone-able components and pages (landing and email), WYSIWYG, drag and drop make for an almost fun experience. With the re-use allowed branding consistency is controlled and after the first of anything is created, subsequent iterations are very fast. Favorites and templates can be saved as ‘My Samples” for future use.
Learn only ONE editor: Campaign Emails, Auto-response Emails, Landing Pages and Forms
Forms
In FIREMarketingAutomation™ forms have a very powerful role to play.
Forms collect info and in addition they can change subscribers attributes (lead score, sales cycle and many more), create tasks allow information to be downloaded and all tracked, no integrations needed. Know who did what and when.
Audit and Compliance.
Survey and Polls
SOON . . . .Setting up a landing page to poll/survey visitors/subscribers will be easily accomplished. You can use a polls to help modify an offer for a customer, or gather valuable information to help you better understand your audience.
Polls/surveys will be built into Forms and will support a variety of question / data types. Data collected can be aggregated anonymously to help you track visitor needs and trends over time and even displayed through a widget. AND the data will be related to subscribers so that it can be used in email campaigns (filter subscribers who answered Yes to ?#5) and even be used in the merge fields (“People that make over {monthly_income} should consider)
Simply. Powerful.
Set it up. Push a button. Watch it work.
Its never been easier or more efficient to get work done.
Workflow and automation across ALL the modules – all the time.
Track all your marketing in one place
Affiliates
FIRE Business Platform will grow quickly through word-of-mouth and referrals. We want you to be a part of our success!! Join our Affiliate Program and help spread the word about FIRE Business Platform!
As an affiliate, you’ll earn a recurring commission of 15% over the lifetime of every customer that you refer. The program is absolutely free. There won’t be any binding contracts to sign.
Location
4660 NE Belknap Court
Suite 101
Hillsboro OR 97124
(503) 506-5046
Social Media Marketing
Schedule, launch and run posts and ads across all of your social media networks. Tie a unique landing page to each social media source and track the results from those pages. Operate it all from a central dashboard, without having to login to each social network. Track the success of each campaign and quickly replicate the best ones to other social media channels and ads.